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Strategic Product Marketing (Stanford University)Add to Queue

  • Posted by : Tony Seba

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  • Date posted : Jan 01, 1970


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Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech", Spring 2012 Lecturer: Tony Seba "The Whole Product" Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches one of the most important concepts in high tech strategy: the Whole Product. Why did the Apple iPod win despite being two years late in its category? Which types of companies become winners in the solar PV market?

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