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Branding - Strategic Marketing (Stanford University)Add to Queue

  • Posted by : Tony Seba

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  • Date posted : Jan 01, 1970


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Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012 Lecturer: Tony Seba Branding Strategy Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches branding strategy. How do you build a brand? What is the difference between positioning and branding? Is a brand like a promise? Is a brand like a relationship? Is a brand like a logo? What do stories have to do with branding? More information: http://www.tonyseba.com

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