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Advertising: The Good, The Bad and The Ugly (Western University 2012)Add to Queue

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  • Date posted : Jan 01, 1970

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In today's consumer-driven culture, it seems the only place you can go to avoid advertising is...to sleep! This talk by Dante Pirouz, professor at Western's Richard Ivey School of Business, explores how advertising and marketing affects our brains in both surprisingly useful and detrimental ways based on the latest research by consumer psychologists.

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