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Marketing Case Study: Chipotle (Yale University)Add to Queue

  • Posted by : YaleUniversity

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  • Date posted : Jan 01, 1970


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Please join Mark Crumpacker, CMO of Chipotle, as he explains how Chipotle's commitment to its "Food with Integrity" mission is driving forward a new way of thinking about sustainability initiatives within the fast food industry. Mr. Crumpacker will also discuss how consumer preferences and Chipotle's status play a role in shaping the company's sustainability initiatives and its approach to marketing and advertising.

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