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Customer Relationship Management: Making it work (Strategic Marketing)Add to Queue

  • Posted by : CranfieldSoM

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  • Date posted : Jan 01, 1970

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CRM, customer relationship management, promised more loyal customers and much more profit for companies. Yet it has often failed to deliver the expected return from the substantial investment required. Stan Maklan describes ways to make CRM successful so that it is a win-win; a win for the customer and a win for the company.

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