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MarkEDing: Marketing's new connective success strategy (Lorrie Thomas Ross - Missouri State University)Add to Queue

  • Posted by : MissouriState

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  • Date posted : Jan 01, 1970

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Lorrie Thomas Ross presented "MarkEDing: Marketing's new connective success strategy" at the 2012 Public Affairs Conference: Culture of Connectivity. The concept behind markEDing is that marketing with an educational twist is today's most successful strategy. We "connect" through informative and educational content. This presentation will address how MarkEDing is part of websites, branding, social media (and more) in a thoughtful, idea-provoking way.

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