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An Introduction to Marketing: Patrick Hitchen (University of Essex)Add to Queue

  • Posted by : uniessex

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  • Date posted : Jan 01, 1970


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In this video, Patrick Hitchen of Essex Business School begins by explaining why being passionate about marketing might help students secure a future job. He then begins his "Introduction to Marketing" lecture by looking at brand management, why strong brands are important in marketing and the ethical issues involved. Our "Introduction to Marketing" (BE510) module provides an introduction to the discipline of marketing. To find out more about studying in Essex Business School go to: http://www.essex.ac.uk/ebs/

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