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Courting The Female Audience - sponsored by the Television AcademyAdd to Queue

  • Posted by : Producers Guild of America

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  • Date posted : Jan 01, 1970


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Warning: Adult language. This video is intended for mature audiences. The female audience is an increasingly important component of television viewership, but learning how to tap into the ever-growing and extremely loyal demographic may not be as easy as you think. In this session, panelists will share tips on how they cultivated their relationship with women, achieving a strong core base of viewership, and how these efforts helped to solidify their series’ success. SPEAKERS: Mara Brock-Akil Being Mary Jane, The Game, Girlfriends; Principal, Akil Production Marc Juris President and General Manager, WE tv Amy Lippman Masters of Sex, Party of Five, In Treatment Matt Warburton The Mindy Project, The Simpsons, Community MODERATOR: Debra Birnbaum Contributing Editor, Variety ---------------- The Producers Guild of America protects and promotes the interests of all members of the producing team in film, television and new media. The PGA has over 6,500 members who work together to protect and improve their careers, the industry and community by facilitating members health benefits, encouraging enforcement of workplace labor laws, the creation of fair and impartial standards for the awarding of producing credits, as well as other education and advocacy efforts. http://www.producersguild.org http://www.producedbyconference.com http://www.facebook.com/pga http://twitter.com/producersguild http://youtube.com/producersguild The Producing Team consists of all those whose interdependency and support of each other are necessary for the creation of motion pictures and television programs. Executive Producers Producers Co-Executive Producers Supervising Producers Senior Producers Line Producers Co-Producers Associate Producers Segment Producers Field Producers Story Producers Production Managers Visual Effects Producers, Supervisors, & Coordinators Post-Production Supervisors & Managers Production & Post-Production Coordinators

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